Difference between B2B and B2C marketing

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Differences between B2B and B2C marketing and advantages

B2B and B2C marketing both are essential for business growth. Marketing is all about boosting sales. And marketing involves vast areas in which B2C relations along with B2B relationships include.

B2B Marketing: B2B is business-to-business marketing that inhibits transactions from one business to another business. Also, it includes consulting services, employee training services, and soft-wares.

For example, IndiaMart is the greatest B2B portal in which manufacturers or wholesalers transact with other businesses or retailers.

B2C Marketing: B2C or business-to-consumer is the transaction between customers and business. It does not involve many people and the process ends in product or service user.

For instance, Flipkart is one of the biggest e-commerce portals in India for business-to-customer marketing and sales

Keywords Difference between B2B and B2C

B2B	B2C
1. In B2B the customer is another company or business.	1. In B2C customers are consumers.
2. B2B transaction involves many persons, and transaction cycle is lengthy.	2. B2C transactions do not involve many persons.
3. The volume of product selling is often large.	3. The volume of product selling is small.
4. B2B drives logically and planned way.	4. B2C marketing drives customers emotionally.
5. It involves multiple pricing tiers and volume discounts.	5. It involves single pricing tier for all consumer.

Advantages of B2B marketing:

Scalability: Create great content to attract targeted B2B consumers, and increase your value with quick market changes. In addition, automating routine communication may increase business scalability.
Identifying Opportunity: B2B marketing provides an opportunity to interact with another venture and to meet their needs. When you find the solution to the problem, you grow better features for your products or services. And more customers will ready to buy your better products.
Branding: B2B marketing and branding are different than B2C. Branding in B2B is identifying your business. Other businesses will be more like to interact with you if you build trust and reliability. Moreover, identifying mutual benefits helps both businesses and through one relation, you can attract more.
Increase Sales: B2B marketing and B2B relationship help in recommending products and services to customers. In mutual benefit, another business may promote your products that increase sales.
Return on your investment: B2B marketing help to make strong data for business. This data can be used for product improvement. And you receive a better return on your investment.

Advantages of B2C marketing:

Low-cost investment: Direct business to consumer involves fewer employees, so B2C requires low investment.
Reduce the cycle: Direct B2C marketing and transactions reduce the sales cycle because consumers are the decision-maker. And do not depend on decisions.
Easy Business administration: It is easy to administer B2C marketing since it does not involve lots of transactions and work.
Abolishes the third party: Direct B2C marketing and sales you do not need to involve a third party.
Low product cost: B2C involves less transaction and avoids third party involvement. Therefore, it provides products at a low cost.