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Difference between brand identity and brand image
Brand’ is the name or term that is significant for a company or business. And every successful business is generally identified with brand identity. However, it is different from brand image also related to it.
In addition, the brand name is sometimes different from the store brand. For instance, Life wind Medicare is the brand name of a medicine manufacturing brand, whereas the store name is Med Express Pharma.
Knowing the difference and relation between Brand identity and Brand image, you can work better for creating the brand, which is most important to be a success.
What is Brand Identity?
It is the name, color, design, or logo reflected in the consumer’s mind. Additionally, it is the visible elements that people remember the most. For instance, we all remember the ‘f’ logo of Facebook. There are many social media platforms, but people prefer Facebook first .
What is Brand Image?
Brand image is how the customer understands the brand. Or in other words, it is the customer’s perception of your brand. And customer’s perception is dependent on the reciprocity of that brand.
Key Differences between Brand Identity and Brand Image:
| Brand Identity | Brand Image |
|---|---|
| It is created and controlled by the brand owner. | Brand image is the perception of the receiver or the consumer. |
| Company’s desire to leave an impression on the consumer. | It represents the opinion and perception of the consumer. |
| Brand identity is about making a promise to consumers. | Brand image is consumers’ point of view based on experience. |
| It is the reality of the company. | It is how a customer perceives the brand |
| It can be developed internally. | It is developed externally. |
Frequently Asked Questions (FAQs)
How to create magnificent brand identity?
Answer:
The brand identity reflects loyalty, credibility, brand preference, affordability, and gain. The brand identities that perfectly match with brand image add value. To create that identity, follow the tips below.
- Create and follow an idea in a certain way to impress people based on promise and brand character.
- Watch your vision and influence that vision to outline the purpose of the branding.
- In any competition, at first, know the competitors and their actions. And analyzing that, use your unique way to create a brand image by building brand personality.
- Choose a tone that defines you best and does not copy or mimic. Find your way.
- Be consistence. Brand image creation is a long-term work. So continue your work striving for excellence.
How to build brand image?
Answer:
To build a positive brand image, work on the brand identity. And for this, follow the tips below.
- Send well-defined messages that reflect the mission of your brand and values.
- Check on direct interactions with the customer. And try to provide them the best experience because it strongly adds to the brand image.
- Position and project your brand with excellence so that consumers can know what value they will gain with your brand.
- Communicate with people effectively. Invest in communication to create strong and reliable associations.
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