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How to sell anything to anyone?
People often say selling is hard. Also, they are concerned about ‘how to sell’. Some people quote it and opine, “Sell is an art.” Yes of course it is, but like every artwork, it is different from other art.
Any business, company, or industry is built on sales. Therefore, selling is important. But the manipulation and hard-selling do not always work. It affects negative ways sometimes. So, to find the appropriate answer to a simple question ‘how to sell’, read these tips below.
Make yourself presentable first:
People are watching you. Before showing any product or explaining any services people look at you, they listen to you. And if people don’t like what you say or how you present yourself, they’ll not listen. So at first get knowledge about product or services and make yourself presentable.
Know your buyer:
You must know buyers’ concerns and problems before selling. So, do not focus on anything personal about you and the buyer. Rather you should ask about problems they are facing, focus on their requirement, and about their goals. And explain to them how your product or service is solving all their issues and problems. Hence, selling is all about the buyer.
Listen more and show you care:
By listening more you can easily connect with the customer. Moreover, you can know what they exactly want. On the other hand, praising your product continuously will shut off all positive signals.
In addition, no matter your knowledge, people connect with you if they feel you are caring for their concerns. Therefore, show that you care for their problems.
Give reasons to buy from you:
Thousands of people are selling the same product or service, so why do people buy it from you? Find that ‘why’ answer you can know who is the buyer and who is the non-buyer. Also, explain to buyers why you are better than your competitors.
Before convincing every people, you must have knowledge that is looking for the product and their financial capability to purchase the product.
Make out that your pitch is motivating your buyer:
Pay attention to the points that excite your buyer. Address those points in your pitch. Also, tell them about the value they can add to their life buying the product or service.
Bottom Line:
The key to selling anything to anybody lies in the ability to think like your buyer. Approach them with their needs. There is nothing like ‘inborn talent’. You can acquire that talent within you by practicing it in the right way.
For help, you can read Shive Khera’s ‘You Can Sell’ or read ‘How to Sell anything to anybody’ written by Joe Girard & Stanley H. Brown. But remember, no theory is useful without practice.
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